
BACK TO SCHOOL STATS:
- Consumers spent 82.2 billion dollars on Back to School in 2018
- 68% of Q3 retail sales come from Back to School shopping
- 29 million households engage in Back to School shopping
With school about to kick off, students from Kindergarten to Grad School will be shopping away until they begin school. Get ahead of the game and start planning Back-to-School campaigns.
After Back-to-school, upcoming campaigns include:
At OpenSponsorship, our vision is to make sports sponsorship easier for everyone. We believe in sport sponsorship as a marketing tool and want all brands – big or small, to benefit from the many positive externalities it brings. Sports sponsorships, particularly athlete endorsements, are one of the most under-utilized social media marketing tools.