|| November 6th, 2020  12:00 PM - 1:00 PM EST

Register for this free webinar event for a crash course in athlete endorsements and influencer marketing

Professional athletes all around the world have begun leveraging their social media presence to engage with fans. This movement has spawned a new world of athlete influencer marketing, from which numerous new opportunities (and complexities) have been sparked in the world of sports sponsorship.

In this webinar, we'll provide guidance into developing your personal brand, and how to leverage it to secure future sponsorship deals. You'll also gain an understanding of the business side of sport sponsorship, including your legal rights and how deals are typically structured.

View the recorded session of this webinar:

In this webinar, you will learn:

  • The importance of a personal brand
  • How you can leverage social media to build a personal brand
  • The mechanics of endorsement deals
  • Your intellectual property and licensing rights

Speakers

Our featured speakers for this webinar are sports marketing veterans who can offer unique insights into navigating and monetizing sponsorships:

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Professor of Sports Business Management at the
Wharton School of the University of Pennsylvania
 
 
 
 
 
 
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CEO & Founder of OpenSponsorship