fitrxr case study_1

Case Study

Gaming | Physical Fitness  

FitXR is a digital provider of exercise games and classes that are rooted in virtual reality. Don't just feel your workout, enjoy it.

The Campaign

Product Giveaway | Instagram Reels | Fitness

As part of their Full-Service plan, FitXR has a dedicated Account Manager to take their campaign goals and turn them into deals with Athletes. They approached us with the desire to grow brand awareness and also grow their social following. They wanted their athlete partner to be involved in combat sports so they could highlight their boxing exercises.

The Athlete

Dean Mojo Muhtadi

FitXR and our team decided that WWE Wrestler, Dean Mojo Muhtadi, was the best person for the job. Dean has a dedicated following of combat sports and fitness enthusiasts. With his audience involved in fitness, they were a perfect match for the FitXR brand and product. Dean also has a reach of over 375k on Instagram, which would support their goal of maximizing brand awareness.

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Dean's audience gender percentage

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Dean's audience age percentage

The Content

For this campaign, Dean was given the creative freedom to develop a reel that his fans would enjoy. Dean KO’d the content on this reel by incorporating old-school American boxing trunks and playing the Rocky theme song before starting his training session with FitXR’s product. The main point he was required to hit was mentioning the Oculus giveaway and telling fans they needed to follow FitXR to be in the running.

The Results


Video views


Cost per view


Giveaway entries

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