stichfix case study

Case Study

Apparel | Technology

Stitch Fix is a personal style service for men and women that evolves with your tastes, needs, and lifestyle. 

The Campaign

Brand Awareness | Social Media | Young Star Athletes  

As part of their Full-Service Plan, StitchFix has a dedicated Account Manager to take their goals and turn them into campaigns with Athletes. The company approached us with the goal to build brand awareness and make an ROI by selecting only a few athletes with large followings. StitchFix is a website where you get personalized clothing recommendations based on your style and demographic.

The Athletes

Marquise Brown | Kyle Pitts | Fred Warner 

StitchFix and their account manager decided that the best athletes to choose would be young and upcoming NFL players. In this campaign, the athletes mainly focused on early-career players with a social following of over 200k. Each athlete was on different teams around the country and has a slightly different audience demographic making them perfect for StitchFix.

STitchfix casestudy_3
Stitchfix case study_2

The Content

The athletes were given ideas on what items from StitchFix to pair up with a jacket. They each showed different looks and ways of styling the clothes they received. They each had to show off their outfits on their Instagrams, no matter the person's size and style; you can use StitchFix and look like your favorite ball player. Along with the athletes, our team organized the photos you see below with professional photographers making it out to each city our athletes call home. 

Stitch fix case study_6
stitchfix case study_8
stitchfix case study_8

The Results




Engagement Rate

sales team case study page

Book a 15-min Call with Our Team of Athlete Marketing Professionals!

Featured in:

bloomberg Opensponsorship
Tech crunch opensponsorship
entrepreneur opensponsorship
sports techie_opensponsorship
cnbc opensponsorship