Dyper Improves ROAS with Athletes
Dyper teams up with OpenSponsorship's social ad spend team to develop Athlete UGC and increase their ROAS with Facebook & Instagram Ad spend.
Our Social Advertising Team took the UGC Dyper developed with athletes and ran social ads that led to a 2x ROAS.
$6,800 in sales
By the end of the campaign, our work with Dyper led to a dramatic decrease in CAC for their social ads. Their typical CAC was $75, our team ended the campaign with $22 CAC.
Throughout our work with Dyper, the most sales made in a month was 126 in a 30-day period. While other months had lower total sales, the ~2x ROAS ad spend remained steady.
To find the right UGC, Dyper's account manager brought on 12 athletes to develop and share social content. After the first month, our team decided to continue working with Ryan Greenspan due to his high-quality content and price point for UGC. Ryan's ad would go on to be the primary content for ads on Facebook.