Reshape Your Brand With Athletes
How Sperry partnered with Athletes to alter their brand perception and promote inclusivity - an OpenSponsorship case study.
Sperry was known to be a brand that was marketed toward predominantly young to middle age white males. Sperry noticed that this demographic left out a large population of people and wanted to change their brand image to appeal to a wider audience. Rather than being just targeted toward white males they wanted to add more inclusivity into the Sperry Brand.
Diversity Among AthletesSperry's wanted to ensure the Athlete's they partnered with represented a diverse group.
Brand AwarenessSperry's wanted to reach as many accounts as possible in their target audience.
High Quality Imagery
Sperry's wanted to also get high-quality UGC from the athletes to make sure their products were well represented.
Reach A Domestic Audience
The Athletes they selected needed to have a sizable percentage of their audience in America, as a majority of their sales are in this country.
The content made by athletes for this campaign was a blend of light-hearted reels, daily life usage, and professional media. Every athlete was given free rein to produce content that fit their social media profiles.
In all, Sperry's partnered with 15 athletes that had the potential to reach over 2.5 million users on Instagram.
In total, Sperry decided to partner with 15 Athletes on the campaign.
$.84 Cost Per Engagement (CPE)
At the end of the campaign, the total cost per engagement was $.84.
2.5m Potential Reach
In total, the posts by the Athletes had the potential to reach over 2,500,000 accounts with their posts.
More Case Studies
Check out the latest case studies for OpenSponsorship!