Case Study
Reshape Your Brand With Athletes
How Sperry partnered with Athletes to alter their brand perception and promote inclusivity - an OpenSponsorship case study.
The Athletes
Sperry brought in numerous athletes to their campaigns in order to promote the new brand image that they were striving for. One athlete in particular, Josh Dixon, really set Sperry’s new marketing tactics into action. Josh is a gay male olympian for team USA who promotes visibility on his platform. Josh not only worked on campaigns with Sperry, but he also became a partner in their company. Sperry, Josh, and the other athletes that they teamed up with worked to bring Sperry’s brand identity to what it is today. They also partnered with NFL players, paralympians, and more!
Campaign Results
In all, Sperry's partnered with 15 athletes that had the potential to reach over 2.5 million users on Instagram.
15 Athletes
In total, Sperry decided to partner with 15 Athletes on the campaign.
$.84 Cost Per Engagement (CPE)
At the end of the campaign, the total cost per engagement was $.84.
2.5m Potential Reach
In total, the posts by the Athletes had the potential to reach over 2,500,000 accounts with their posts.
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