Reaching the College Audience
Harmless Harvest partnered with College Athletes to raise brand and in-store product awareness.
The Athletes
Harmless Harvest and its OpenSponsorship Account Manager decided on a diverse collection of college athletes for the campaign. They partnered with D1 Athletes - from star football players to college gymnasts at big universities like LSU, Penn State, Tulane, Auburn, and more. The athletes they teamed up with helped position Harmless Harvest as the primary brand for healthy hydration on campus. In total, 17 Athletes were selected for the social campaign.
Campaign Results
In all, Harmless Harvest partnered with 17 athletes that had a social reach of over 132,000 on Instagram.
17 Athletes
In total, Harmless Harvest decided to partner with 17 College Athletes on the campaign.
17% Engagement Rate
At the end of the campaign, the total engagement rate was 17%.
132K Potential Reach
In total, the posts by the College Athletes had the potential to reach over 132,000 accounts with their posts.
Collab with College Athletes
There are over 2,500 College Athletes on OpenSponsorship actively doing deals! Click below to create an account and find your next College Athlete partner today.
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