How to Successfully Launch a New Product into Market

With OpenSponsorship

This case study highlights how Just One Protein partnered with OpenSponsorship to launch their newest product, using athlete-driven content and multi-platform campaigns to generate strong engagement, measurable ROI, and authentic connections with target consumers.

Campaign Overview

OpenSponsorship was tasked with helping the company behind "Just Egg" Launch their newest protein product.

The product was a revolutionary product to the market, including only one ingredient, ready for online and in-store sales.

Picking the Right Talent

We met with the Just One team to understand their goals for this product launch and the type of creator they thought best represented their product's "vibe". We sourced 11 athletes to share their experience of receiving the protein for the first time.

Nailing the Creative Brief

We blended the brand's story and the impressive science behind the product with the desired aesthetic of the surfer, yoga, creator type.

Testing Different Formats

We tested a wide variety of deliverables, including IG stories, IG Reels, IG Carousels, and TikToks to determine what performed the highest and resonated most with the target audience.