Player Availablity during the Season
NFL and College football seasons run short, with teams playing games once a week. However, throughout the week, teams undergo a set of robust training and practice sessions. With limited time throughout the season, you may be asking: When is there even time to work on these sponsorship deals?
When it comes to a player’s availability during the season, a brand must consider the appropriate deal. If the brand desires to have a player appear in person, then further notice is necessary. Brands must be attentive to the team’s travel schedule. If a brand located in New York is requiring a player from Florida to make an appearance, it is best to schedule the appearance when the team has an away game scheduled in New York. For this reason, we recommend planning in-person appearances before the start of the season.
Social media and UGC deals are more easily done during the season, as players can set aside time to create content on their own time without the burden of making an appearance midway through the season.