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Case Study

Repurposing Athlete Content

How VengaCBD, Bauerfeind, and ToeBumpers are utilizing their Athlete partnerships to build engaging website content.

athlete content opensponsorship case study

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Athlete Product Reviews

ToeBumpers is a newer brand, having kicked off in 2023. Because they are new, they are looking for trustworthy reviews that can be shared on their website. Instead of posting generic reviews on their homepage, they decided to work with Athletes to build engaging product review content. Let's have a look at what they did and the process for it. 

You can learn more about ToeBumpers on their website.

Step 1

Athlete Posts Video Review

First, their Athlete partner will make a product review post on their own social media feed.

Step 2

Add Review To Homepage

Second, ToeBumpers posts the Athlete's content on their homepage with a breakout section for their name and a highlight from the review.

Step 3

Build Athlete Endorsement Page

Third, ToeBumpers creates a new landing page to show off the Athletes who back the brand. It contains all of the partners they worked with.

Step 4

Share On Social

Finally, ToeBumpers begins to share the Athlete content on their own social platforms with CTAs to check out their reviews on the website.

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Linking Athletes, Products, and Activities

Bauerfeind has a wide variety of wearable performance products - from braces to compression sleeves, they make it all. For this case, they recommend types of products based on the customer’s activity. So, they back up this recommendation with an athlete shown using the product. They also call out the exact product that the athlete wears. 

You can learn more about Bauerfiend here!

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Bauerfeind Athletes

Below are some of the Athletes that Bauerfiend has collaborated with on cross-platform marketing.
Ryan McElmon Openspnsorship

Ryan McElmon

Super outgoing extreme sports lover! I have been an athlete my entire life and I love anything that gets the adrenaline pumping. 

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Teagan Miller

I'm a college golfer and bodybuilder from the University of Mobile. I offer a unique blend of athleticism and fitness enthusiasm

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Philip Carcia

Phillip Carcia

As an accomplished hiker, runner, and endurance athlete, I have accumulated over 25,000 miles of trail experience since 2007.

View Profile

Venga CBD

Athlete Product Bundles

VengaCBD partnered with Jamaal Lewis to build a product bundle based on what he was using from their store. Once he had selected a few products to bundle, their team then had him develop social content about the offering. The post drove his following to a landing page to purchase it as a package. This helped remove any extra steps to find what he liked from their online store.

You can check out Jamaal's Venga CBD bundle here!

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Get the Most from Athlete Partnerships with Full Service

The Full-Service plan at OpenSponsorship comes with a dedicated Account Manager. Our AM team is up to date on the latest trends and marketing strategies to ensure your campaigns with Athletes are successful. Book a call with our team today to learn more about Full-Service.

Jay O'Hare Venga CBD OpenSponsorship

"The OpenSponsorship team has been unbelievably responsive and supportive as we work with Athletes."

Jay OHhare


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